SERVICE 02
The copy the design gets built around.
Most sites get their words last, dropped into a finished layout after the designer and developer are done. We write first, so the layout has something worth being built around: a clear offer, in the first screen, that a stranger understands without scrolling.
from €690
WHO THIS IS FOR
- Founders and marketers launching or relaunching a site with a designer and developer already booked — but nobody writing the words.
- Teams whose current homepage was written by whoever was in the room when the site shipped.
- Anyone who's watched a visitor bounce because the first screen didn't say what the business does.
Copy that arrives after the layout is already decided.
Copy written after the layout is finished inherits the layout's limits — it fills the hero space that's left, instead of deciding what the hero space should say. The result reads competent and undersells the business: generic claims where a specific offer should be, three feature icons standing in for an actual argument. Written first, copy sets the structure the design follows — which sections exist, in what order, making which case — instead of decorating one that's already locked.
WHAT YOU GET
Every page ships with:
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A full page-by-page copy deck: hero, sections, calls to action, written against your actual offer, not a generic template.
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Headline and subhead options for the opening screen, tested against the "does a stranger understand this in five seconds" standard.
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CTA copy matched to what a visitor is actually ready to do at that point in the page.
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A meta title and description draft for every page, ready for the SEO pass.
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On Site Core and Full Site: a consistent voice and structure carried across every page, not five pages that each sound like a different writer.
HOW IT WORKS
Brief, draft, delivered — before the layout locks.
- 01
Brief
We map your offer, audience, and the pages you need — homepage, a landing page, or a full site — and agree the argument each page has to make. What you'll have by this point: a page-by-page outline before any copy is drafted.
- 02
Draft
Full copy for every page against that outline, written to stand on its own even before the design is built. What you'll have by this point: a complete copy deck, ready for design or development to build against.
- 03
Revision
Included rounds applied to the actual draft, not a rebrief. What you'll have by this point: final copy that matches what you approved at brief stage.
- 04
Delivery
Delivered as a doc or dropped directly into your CMS/page builder on request. What you'll have by this point: copy your designer can build the layout around, not fit words into.
CHOOSE A PACKAGE
Three ways to scope the pages you need.
Landing Page
One page, built to earn the scroll.
€690
- Full copy for one landing page, hero through final CTA
- Two headline/subhead options for the opening screen
- Meta title and description
- Two revision rounds
- 7-business-day turnaround
Site Core
Five pages, one consistent argument.
€2,400
- Full copy for five core pages (e.g. home, about, services, pricing, contact)
- Consistent voice and structure across all five
- Meta title/description per page
- Two revision rounds
- 2–3 week turnaround
Full Site
Ten pages, one site that reads like it was written once.
€4,200
- Full copy for up to ten pages
- A voice and messaging guide so future pages match
- Meta title/description per page
- Three revision rounds
- 3–4 week turnaround
ADD-ONS AVAILABLE ON THIS SERVICE
Specimen
SPECIMEN — WRITTEN TO DEMONSTRATE THE FORMAT
SaaS landing page hero
Before
Welcome to the future of project management. Our innovative platform empowers teams to collaborate seamlessly and unlock their full potential, driving unprecedented results for businesses of all sizes.
After
Your team’s projects, minus the status-update meeting. Assign, track, and close out work in one board your team actually opens — because nobody has to ask "where are we on this" ever again.
What changed: Deleted every word that could describe any SaaS product ("innovative," "seamlessly," "unlock potential") and replaced them with the one thing this product does.
Turnaround, revisions, what we need from you
- Delivery time
- 7 business days (Landing Page) · 2–3 weeks (Site Core) · 3–4 weeks (Full Site)
- Revisions
- 2 rounds (Landing Page) · 2 rounds (Site Core) · 3 rounds (Full Site)
- What we need from you
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- · Any existing wireframe, layout reference, or design direction
- · Your actual differentiators, in your own words, even roughly
- · Access to whoever can confirm product/service facts
Frequently asked questions
Do you write copy before or after the design is finished?
Before, ideally — that's the whole premise of this service. If your design is already built, we'll write to the structure you have, but you'll get more from this if copy comes first.
Do you design the page too?
No — this is copy only. We deliver a doc or CMS-ready text; your designer or developer builds the layout.
What if I only need one section rewritten, not a whole page?
Send us the section and we’ll scope it separately — most single-section jobs land under the Landing Page price. Ask via Discuss a custom scope.
Can you match our existing brand voice?
Yes — send existing copy or a style guide at brief stage and the first draft will already be close. If none exists, we'll infer voice from your current site and confirm it before drafting.
What’s included in the "meta title and description" line?
One meta title and one meta description per page, written for click-through, not stuffed with keywords. Deeper keyword targeting is SEO Content Strategy & Briefs.
THE OTHER FIVE
The other five services
- 01
SEO Blog & Article Writing
For the pages that bring the traffic this site is built to convert.
- 03
Ecommerce Product Descriptions
If the site includes a shop, not just a pitch.
- 04
SEO Content Strategy & Briefs
For the keyword map behind a landing page built to rank, not just convert.
- 05
Technical & SaaS Copywriting
For a product with feature depth a general landing page can't cover.
- 06
EN↔CZ Copywriting & Localization
For a Czech version of the same site, written natively.
Give the design something to build around.
One landing page or a full site — pick the scope, we write it first.