SERVICE 03
Twenty-five SKUs or five hundred — none of them sound copy-pasted.
Manufacturer copy and AI-flattened templates make a growing catalogue read like one product repeated in different sizes. We write at the scale a catalogue actually needs — distinctive per SKU, structured for search, without the price tag of one-by-one bespoke copy.
from €450
WHO THIS IS FOR
- Ecommerce managers staring at a spreadsheet of manufacturer-supplied copy that reads the same for every listing.
- Store owners scaling a catalogue faster than anyone in-house can write for it.
- Teams who know duplicate-feeling product pages are hurting both search and conversion, and haven't had the hours to fix it.
One catalogue, one voice, repeated 500 times.
A catalogue built on manufacturer copy or a find-and-replace template creates two problems that look unrelated but share a cause: thin, duplicate-reading pages that search engines discount, and forgettable pages that give a buyer no reason to choose this listing over an identical one. Fixing it one SKU at a time doesn't scale past a few dozen products. Fixing it at volume, without every page sounding interchangeable, is the actual brief.
WHAT YOU GET
Every batch ships with:
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A unique description per SKU, written to spec — not a swapped noun in a template sentence.
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Structured copy: a short narrative opening plus a scannable spec/feature list, matched to how buyers actually read a product page.
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A suggested H1 and meta description per SKU, distinct enough to avoid duplicate-content flags.
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Delivery matched to your SKU IDs in a spreadsheet or CSV, ready to import.
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On Catalogue and Bulk: a shared style pass so 100 or 500 descriptions still read as one voice, not 100 separate writers.
HOW IT WORKS
Brief, draft, delivered — at batch scale.
- 01
Brief
You send the product data you have — spec sheets, manufacturer copy, sizing, materials — and we agree a description template: length, tone, what to lead with. What you'll have by this point: one sample description approved before we write the other 24, 99, or 499.
- 02
Draft
Full batch written against the approved template and your product data. What you'll have by this point: the complete set, delivered by SKU volume in the stated turnaround.
- 03
Revision
Included rounds applied at spot-check scale — flag the SKUs that need a fix, not a rewrite of the batch. What you'll have by this point: a corrected batch matching the approved sample.
- 04
Delivery
CSV or spreadsheet matched to your SKU IDs, ready to import into your platform. What you'll have by this point: a catalogue ready to publish, not a doc to reformat first.
CHOOSE A PACKAGE
Three batch sizes, same standard.
Starter
Twenty-five SKUs, enough to test a new category.
€450
- 25 unique product descriptions
- Suggested H1 and meta description per SKU
- One revision round, spot-check basis
- 5-business-day delivery
Catalogue
One hundred SKUs, one consistent voice across the batch.
€1,500
- 100 unique product descriptions
- Suggested H1/meta per SKU
- One revision round on flagged SKUs
- 10-business-day delivery
- Shared style pass for consistency
Bulk
Five hundred SKUs, priced and paced for a full catalogue migration.
€6,000
- 500 unique product descriptions
- Suggested H1/meta per SKU
- One revision round on flagged SKUs
- Phased delivery across the batch, schedule agreed at brief
- A shared style guide delivered alongside the copy
ADD-ONS AVAILABLE ON THIS SERVICE
Specimen
SPECIMEN — WRITTEN TO DEMONSTRATE THE FORMAT
Product page: leather weekender bag
Before
This premium weekender bag combines style and functionality. Made with high-quality materials, it’s perfect for your next trip. A must-have addition to your travel collection.
After
Full-grain leather, waxed for weather, built around one rule: everything you need for two nights fits without the bag looking full. Two interior pockets for cables and toiletries, a strap long enough for a suitcase handle, and a base that stands on its own — no fabric-softener slump.
What changed: Replaced adjectives ("premium," "perfect," "must-have") with specifics a buyer can picture and a competitor’s copy can’t casually match.
Turnaround, revisions, what we need from you
- Delivery time
- 5 business days (Starter) · 10 business days (Catalogue) · Phased delivery (Bulk)
- Revisions
- 1 round (Starter) · 1 round (Catalogue) · 1 round (Bulk)
- What we need from you
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- · A product spec sheet or feed export per SKU
- · Materials, sizing, or technical specs where they matter to the buyer
- · Any manufacturer copy you already have, even if it's what we're replacing
Frequently asked questions
What if my product data is incomplete for some SKUs?
Send what you have. We'll flag any SKU where the gap is big enough to affect accuracy and ask, rather than write around missing facts.
Do the descriptions include the products’ technical specs, or just marketing copy?
Both — a short narrative opening plus a structured spec/feature list, because ecommerce buyers read differently than blog readers: they want the pitch and the facts on the same page.
How do you keep 500 descriptions from sounding repetitive?
A shared style pass across the batch, plus varying structure and emphasis by product type — a technical spec sheet doesn't read like a fashion description, even inside the same catalogue.
Can you match our existing product-page format exactly?
Yes — send an example page and we'll match the section order and length; the content itself is still written fresh, not templated.
What if I need more than 500 SKUs?
Use the Scope Estimator or send us the catalogue size directly — larger batches are priced the same way, just scaled.
THE OTHER FIVE
The other five services
- 01
SEO Blog & Article Writing
For the buying-guide content that sends traffic into the catalogue.
- 02
Website & Landing Page Copy
If the store's homepage and category pages need the same attention.
- 04
SEO Content Strategy & Briefs
For the keyword map behind which SKUs get written first.
- 05
Technical & SaaS Copywriting
For a technical product line that needs more than a spec list.
- 06
EN↔CZ Copywriting & Localization
For a Czech-market edition of the catalogue, written natively.
Price your catalogue by the SKU.
25, 100, or 500 — pick the batch that matches your catalogue today.