TRANSCREATION, NOT TRANSLATION
The Czech version isn't the English version, translated.
A translator renders your sentence correctly into the other language. A transcreator rebuilds the argument so a native reader trusts it the way your original reader did — same claim, different instinct. This is the second job, sold as its own service, priced from €390, in either direction.
from €390
WHO THIS IS FOR
- International companies entering or serving the Czech market who need their English marketing copy to read as though it started in Czech.
- Czech companies selling into English-speaking markets who need their brand voice rebuilt in English, not rendered word for word.
- Anyone who's had a Czech landing page reviewed by a native colleague and heard "this is correct, but nobody talks like this."
Correct, and still not trusted.
Literal translation is grammatically defensible and instinctively wrong in a way most buyers can't name but every native reader feels immediately. It imports the source language's sentence logic, its idioms, its corporate nominal phrases — 'unlock your potential,' 'comprehensive solution,' 'odemkněte potenciál,' 'komplexní řešení' — into a market where those phrases either don't exist or read as exactly the kind of filler a skeptical reader tunes out. The cost isn't a bad review. It's quiet distrust, at the exact moment a brand is trying to earn a new market's confidence.
WHAT YOU GET
Every project ships with:
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Copy transcreated for the target market, not translated sentence by sentence — the argument stays, the wording, idiom, and register are rebuilt.
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A short rationale note on the departures that matter — where and why we moved away from the literal rendering, so you can sign off with confidence, not blind trust.
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Terminology kept consistent across the piece, and on Campaign and Market Launch, across every piece delivered.
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Delivery matched to your source format: a landing page, a product line, or a full site section.
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Direction-agnostic: EN→CZ or CZ→EN, same process, same standard, either way.
HOW IT WORKS
Read, rebuild, check, deliver.
- 01
Source review
We read the source copy the way a native reader of the target language would encounter it: what's the actual claim, not just the sentence. What you'll have by this point: a short note flagging anything in the source that won't survive translation intact — an idiom, a pun, a cultural reference.
- 02
Transcreation
A full rewrite in the target language, built to land the same argument with the target market's own instincts, not the source language's. What you'll have by this point: a draft a native reader would not identify as translated.
- 03
Terminology pass
Consistency check across the piece, and across a full campaign on the larger packages, so the same product or feature isn't named three different ways. What you'll have by this point: a draft with one voice throughout, not several passes stitched together.
- 04
Revision & delivery
Included rounds applied, delivered in your source format. What you'll have by this point: copy ready to publish in the target language, with the rationale note attached.
CHOOSE A PACKAGE
Three ways to scope the localization.
Pilot
Up to 800 words, either direction — the way to test the difference.
€390
- Transcreation of up to 800 words (a landing page, a product line, a short campaign)
- EN→CZ or CZ→EN
- A rationale note on key departures from a literal rendering
- Two revision rounds
- 3-business-day turnaround
Campaign
A full campaign, one consistent voice across every piece.
€1,450
- Transcreation across a multi-piece campaign (e.g. landing page + emails + ads, up to ~3,000 words total)
- Terminology consistency across all pieces
- Rationale note
- Two revision rounds
- Turnaround scales with word count, typically 7–10 business days
Market Launch
A full market-entry set — site, campaign, and terminology guide.
€3,800
- Transcreation across a full market-entry set (site section plus campaign, up to ~8,000 words)
- A terminology and tone guide for future pieces in the target language
- Rationale note
- Three revision rounds
- Turnaround scales with scope, typically 3–4 weeks
ADD-ONS AVAILABLE ON THIS SERVICE
Specimen
SPECIMEN — WRITTEN TO DEMONSTRATE THE FORMAT
Tagline, English source → Czech
Before
Odemkněte plný potenciál svého podnikání s naším komplexním řešením.
(back-translation: "Unlock your business’s full potential with our comprehensive solution.")
After
Konečně systém, který funguje i v pondělí ráno.
(back-translation: "Finally, a system that still works on Monday morning.")
What changed: The literal version imports English SaaS-speak wholesale ("odemkněte potenciál," "komplexní řešení") — exactly the corporate-nominal-phrase clutter Czech B2B readers tune out. The transcreated line drops the category jargon and finds a Czech register: dry, concrete, slightly self-aware.
Turnaround, revisions, what we need from you
- Delivery time
- 3 business days (Pilot) · 7–10 business days (Campaign) · 3–4 weeks (Market Launch)
- Revisions
- 2 rounds (Pilot) · 2 rounds (Campaign) · 3 rounds (Market Launch)
- What we need from you
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- · The source copy in its original language
- · Any existing terminology or product naming you want kept as-is
- · Context on the target market, if there's anything market-specific beyond the language itself
Frequently asked questions
Isn't this just translation with a different name?
No — a translator's job is fidelity to the source sentence; a transcreator's job is fidelity to the source effect. The specimen above, and the same tagline on /work/, shows the difference on one real line: same claim, completely different sentence.
Which direction do you work in?
Both. EN→CZ and CZ→EN are the same process, the same standard, priced the same way — direction doesn’t change the price.
How do I know the Czech (or English) version actually says what I think it says?
The rationale note that ships with every project explains the departures from a literal rendering, in plain terms — you're not asked to trust a language you can't read, you're shown the reasoning.
Can you work from a style guide we already have in the source language?
Yes, and it helps — send it and we'll tell you honestly which parts translate directly and which need rebuilding for the target market's own register.
Do you use machine translation as a starting point?
No. Machine translation optimizes for literal accuracy, which is the exact failure mode this service exists to avoid. Every project is written from scratch in the target language.
Why is your Czech site proof of anything?
Because it's the same claim being tested live: every English page on this site has a Czech counterpart at /cs/, written natively by us, not run through a translator and patched. A Czech visitor is the audit.
THE OTHER FIVE
The other five services
- 01
SEO Blog & Article Writing
For a Czech-market blog, not an English one translated after the fact.
- 02
Website & Landing Page Copy
For the English original, if you're building the source page and the Czech version together.
- 03
Ecommerce Product Descriptions
For a Czech-market catalogue that doesn't read like a translated feed.
- 04
SEO Content Strategy & Briefs
For a Czech-specific keyword map — search terms don't translate one-to-one either.
- 05
Technical & SaaS Copywriting
For a Czech-market edition of technical copy, accurate in both languages.
Test the difference on 800 words.
Pilot is priced to try, not to commit — see the transcreated version before you scope a full campaign.