SERVICE 05
Copy your engineers won't have to correct.
Fluent-but-vague product copy is a credibility risk with a technical buyer — the first sentence that overstates what the software does is the last sentence they trust. Every brief here goes through a technical-accuracy checkpoint before it ships.
from €790
WHO THIS IS FOR
- Product marketing managers at software or technical companies who need feature pages a technical reviewer will actually approve.
- Teams tired of generalist copywriters producing SaaS copy that's fluent, persuasive, and slightly wrong about what the product does.
- Anyone who's watched a prospect's engineer catch an inaccurate claim on a feature page before sales did.
The claim a technical reader catches first.
General copywriters write SaaS copy the way they'd write any B2B copy — persuasive first, accurate second — because most B2B products don't get fact-checked by the reader. Technical buyers are the exception: a product marketing manager, an engineer, or a technical evaluator will catch a vague or wrong claim on the first read, and once they catch one, every other claim on the page loses credibility with it. The fix isn't writing more carefully. It's building a technical-accuracy check into the process, not hoping the writer got it right.
WHAT YOU GET
Every page ships with:
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Feature and product page copy structured around what the product actually does, not a generic SaaS template with your product name dropped in.
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A technical-accuracy checkpoint before delivery: claims checked against docs, specs, or a subject-matter reviewer, flagged rather than guessed.
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A structured page build — hero, feature breakdown, technical detail, FAQ — so depth and persuasion sit in the right place, not blended into one paragraph.
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A review-ready document with changes tracked, so your PMM or engineering reviewer can sign off without hunting for what moved.
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On Embedded Writer: ongoing access to the same writer across your roadmap, so product knowledge compounds instead of resetting every brief.
HOW IT WORKS
Brief, draft, checked, delivered.
- 01
Brief
We map the feature or product against your docs, access, or a short call with whoever knows the answer. What you'll have by this point: a brief that names exactly what claims need verifying before drafting starts.
- 02
Draft
A full page or feature section written to the brief, technical detail intact. What you'll have by this point: a draft built on verified facts, not persuasive-sounding assumptions.
- 03
Accuracy check
Claims checked against your documentation or a reviewer; anything unverifiable gets flagged, not shipped. What you'll have by this point: a draft a technical reviewer can approve without a rewrite.
- 04
Revision & delivery
Included rounds applied, final copy delivered review-ready. What you'll have by this point: copy that's accurate and persuasive, in that order.
CHOOSE A PACKAGE
Three ways to scope the roadmap.
Feature Page
One feature page, technically checked before delivery.
€790
- Full copy for one feature or product page
- A technical-accuracy checkpoint against your docs
- Two revision rounds
- 7-business-day turnaround
Product Suite
A full set of product and feature pages, one consistent voice.
€2,900
- Copy for up to five feature/product pages
- Technical-accuracy checkpoint on every page
- Consistent structure and voice across the suite
- Two revision rounds
- 2–3 week turnaround
Embedded Writer
The same writer, on your roadmap, month over month.
€3,400/mo
- Ongoing feature and product page copy as your roadmap ships
- Technical-accuracy checkpoint on every piece
- Two revision rounds per piece
- Priority scheduling around release dates
ADD-ONS AVAILABLE ON THIS SERVICE
Specimen
SPECIMEN — WRITTEN TO DEMONSTRATE THE FORMAT
Feature page paragraph: API rate limiting
Before
Our robust rate limiting feature ensures optimal performance and reliability, giving you peace of mind and a seamless experience for all your API needs.
After
Rate limiting is per API key, not per account — so one integration partner hitting their ceiling doesn’t throttle the other three. Limits reset on a rolling 60-second window, not a hard clock boundary, so you don’t get a wall of 429s at :00 every minute.
What changed: Removed every claim a technical reviewer couldn’t verify ("robust," "optimal," "seamless") and replaced them with the two facts that actually answer "will this break my integration."
Turnaround, revisions, what we need from you
- Delivery time
- 7 business days (Feature Page) · 2–3 weeks (Product Suite) · Ongoing, scheduled around releases (Embedded Writer)
- Revisions
- 2 rounds (Feature Page) · 2 rounds (Product Suite) · 2 rounds (Embedded Writer)
- What we need from you
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- · Product access or a demo account
- · Technical docs, specs, or API reference
- · Access to an engineer or PM for the accuracy checkpoint
Frequently asked questions
Who actually checks the technical accuracy?
Whoever you make available — an engineer, a PM, or your existing docs if they're detailed enough. We flag every claim we can't verify ourselves rather than write around the gap.
Do I need to give you full product access?
Ideally yes, or a demo account — copy written from a deck or a one-page brief tends to drift into generic SaaS language exactly where precision matters most.
Can you write for a technical audience without over-explaining for everyone else?
Yes — the structure separates the persuasive layer (what the feature does for you) from the technical layer (how it actually works), so both readers get what they need without wading through the other’s section.
What if our product changes before the copy ships?
Tell us as soon as it does — the accuracy checkpoint exists precisely to catch that kind of drift before delivery, not after.
Is Embedded Writer a full-time hire, or something less than that?
Less than that — it's ongoing access to the same writer for your roadmap's feature and product pages, scheduled around your release dates, not a seat on your team.
THE OTHER FIVE
The other five services
- 01
SEO Blog & Article Writing
For the blog content that explains the category, not just the feature.
- 02
Website & Landing Page Copy
For the homepage the feature pages link back to.
- 03
Ecommerce Product Descriptions
If the technical product also ships through a store.
- 04
SEO Content Strategy & Briefs
For the keyword map behind which feature pages to build first.
- 06
EN↔CZ Copywriting & Localization
For a Czech-market edition of the same product pages, technically accurate in both languages.
Get a feature page your engineers will approve.
One page, a full suite, or an embedded writer for the roadmap ahead.